Traugott, Michael W. <br/><br/>
The voter's guide to election polls / 
Michael W. Traugott and Paul J. Lavrakas. 
 - 3rd ed. 
 - Lanham :  Rowman & Littlefield,  c2004. 
 - xvi, 195 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>What are polls and surveys? and why are they conducted? -- What are election polls? How are they conducted? -- How do political candidates and organizations use poll data? -- How do news organizations collect and report poll data? -- Why do pollsters use samples? -- How are questionnaires put together? -- How do interviews take place? -- How do media organizations analyze polls? -- How can I evaluate published poll results? -- What are some common problems and complaints about polls? 
<br/><br/><label>ISBN: </label>0742536114 (cloth : alk. paper) 9780742536111 (cloth : alk. paper) 0742536122 (pbk. : alk. paper) 9780742536128 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2004003121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion--United States.<br/>Public opinion polls.<br/>Election forecasting--United States.<br/>Press and politics--United States.
<br/><br/><label>LC Class. No.: </label>HN 90.P8  / T73 2004