TY - BOOK AU - Grubbs-West,Lorraine TI - Lessons in loyalty: how Southwest Airlines does it : an insider's view SN - 0976252856 (pbk.) AV - HF 5549 .G755 2005 PY - 2005/// CY - Dallas PB - CornerStone Leadership Institute KW - Southwest Airlines Co KW - Personnel management KW - Employee loyalty KW - Customer loyalty ER -