Grubbs-West, Lorraine. <br/><br/>
Lessons in loyalty :  how Southwest Airlines does it : an insider's view / 
 Lessons in loyalty 
Lorraine Grubbs-West. 
 - Dallas :  CornerStone Leadership Institute,  c2005. 
 - 125 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0976252856 (pbk.) 9780976252856 (pbk.) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Southwest Airlines Co.--Personnel management.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Employee loyalty.<br/>Customer loyalty.
<br/><br/><label>LC Class. No.: </label>HF 5549  / .G755 2005