TY - BOOK AU - Strauss,Steven D. TI - The small business bible: everything you need to know to succeed in your small business SN - 0471684317 (pbk.) AV - HD 62.7 .S875 2005 PY - 2005/// CY - Hoboken, N.J. PB - John Wiley & Sons KW - Small business KW - United States KW - Management KW - Finance KW - New business enterprises KW - Kleinbedrijf KW - gtt KW - Nieuwe ondernemingen N1 - In the beginning -- Choosing the right business -- Buying an existing business -- Understanding your market -- Calculating your startup costs -- Write a winning business plan -- Structuring your business -- The money hunt -- Location, location, location -- Branding 101 -- Products and inventory -- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease -- Making a profit -- Getting and extending credit -- Insurance -- Get a handle on taxes -- Legal-ease I -- Legal ease II -- Successful advertising strategies -- Marketing muscle -- Your web presence -- Exodus -- Hiring and firing -- Employee benefits demystified -- Training and motivating your staff -- Extraordinary sales and exemplary customer service -- Selecting the right franchise -- Franchise success secrets -- The home based business -- Successful home-based businesses strategies -- The shoestring entrepreneur -- Marketing on a shoestring -- Small business success secrets I: money -- Small business success secrets II: vision UR - http://www.loc.gov/catdir/toc/ecip0420/2004016912.html UR - http://www.loc.gov/catdir/enhancements/fy0616/2004016912-b.html UR - http://www.loc.gov/catdir/enhancements/fy0616/2004016912-d.html ER -