Peppers, Don. <br/><br/>
Enterprise one to one :  tools for competing in the interactive age / 
Don Peppers and Martha Rogers. 
 - 1st ed. 
 - New York :  Currency Doubleday,  c1997. 
 - xxv, 436 p. :  ill. ;  19 cm. 
<br/><br/>Includes bibliographical references (p. [392]-414) and index. 
<br/><br/><label>ISBN: </label>0385482051 9780385482059 
<br/><br/><label>LCCN: </label>96018618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.<br/>Customer relations.<br/>Relationship marketing.<br/>Technological innovations.
<br/><br/><label>LC Class. No.: </label>HF 5415.127  / .P465 1997