TY  - BOOK
AU  - Frank,Thomas
TI  - The conquest of cool: business culture, counterculture, and the rise of hip consumerism 
SN  - 0226260127 (paperback)
PY  - 1998///
CY  - Chicago
PB  - University of Chicago Press
KW  - Marketing
KW  - United States
KW  - History
KW  - 20th century
KW  - Advertising
KW  - Advertising and youth
KW  - Consumer behavior
KW  - Subculture
KW  - Social conditions
KW  - 1960-1980
KW  - 1980-2020
N1  - Includes bibliographical references (p. 245-272) and index
ER  -