Communication of innovations; a cross-cultural approach
[by] Everett M. Rogers with F. Floyd Shoemaker.
- 2d ed.
- New York, Free Press [1971]
- xix, 476 p. illus. 24 cm.
First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.
Bibliography: p. 387-466.
78122276 //r84
Social change--Cross-cultural studies. Technological innovations--Social aspects. Diffusion of innovations.