Nalebuff, Barry,  1958- <br/><br/>
Why not? :  how to use everyday ingenuity to solve problems big and small / 
Barry Nalebuff and Ian Ayres. 
 - Boston :  Harvard Business School Press,  c2003. 
 - xv, 238 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>The way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would croesus do? taking the perspective of an unconstrained consumer -- Why dont you feel my pain? internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it work? looking for idea arbitrage opportunities -- Would flipping it work? trying things the other way around -- Problem solving with a purpose -- Principled problem solving: a guide to thinking inside the box -- The case for honest tea -- Reinventing regulation -- Implementing why-not. 
<br/><br/><label>ISBN: </label>1591391539 (alk. paper) 
<br/><br/><label>LCCN: </label>2003010767 
<br/><br/><label>Nat. Bib. No.: </label>GBA3-V2099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Problem solving.
<br/><br/><label>LC Class. No.: </label>HD 30.29  / .N35 2003