TY  - BOOK
AU  - Brinckerhoff,Peter C.
TI  - Mission-based marketing: positioning your not-for-profit in an increasingly competitive world 
T2  - The mission-based management series
SN  - 0471237183 (CLOTH : alk. paper)
AV  - HF 5415 .B667 2003
PY  - 2003///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Nonprofit organizations
KW  - Marketing
N1  - Includes bibliographical references (p. 233-236) and index
UR  - http://www.loc.gov/catdir/bios/wiley044/20020144 37.html
UR  - http://www.loc.gov/catdir/description/wiley037/2 002014437.html
UR  - http://www.loc.gov/catdir/toc/wiley031/200201443 7.html
ER  -