Brinckerhoff, Peter C.,  1952- <br/><br/>
Mission-based marketing :  positioning your not-for-profit in an increasingly competitive world / 
Peter C. Brinckerhoff. 
 - 2nd ed. 
 - Hoboken, NJ :  Wiley,  c2003. 
 - xiii, 258 p. :  ill. ;  24 cm. 
 - The mission-based management series .
 - Brinckerhoff, Peter C.,  1952-  Mission-based management series. .
<br/><br/>Includes bibliographical references (p. 233-236) and index. 
<br/><br/><label>ISBN: </label>0471237183 (CLOTH : alk. paper) 
<br/><br/><label>LCCN: </label>2002014437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .B667 2003