McCarthy, E. Jerome <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
E. Jerome McCarthy and William D. Perreault. 
 - 1994-1995 ed. 
 - Burr Ridge, Ill. :  Irwin,  c1994. 
 - ix, 226 p. :  ill., facsims., ports. ;  26 cm. 
<br/><br/><label>ISBN: </label>0256166447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.