The innovator's solution : creating and sustaining successful growth - Christensen, Clayton M., 1952-2020.; Raynor, Michael E. (Boston, Mass. : Harvard Business School Press, 2003)
How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money.
Includes bibliographical references and index.
Keywords: Creative ability in business; Industrial management; Customer services; Success in business; Disruptive technologies