TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The fall of advertising and the rise of PR
SN  - 0060081996
AV  - HF 5823 .R642 2004
PY  - 2004///, c2002
CY  - New York
PB  - HarperBusiness
KW  - Advertising
KW  - Brand name products
KW  - Public relations
N1  - Reprint. Originally published: c2002; Includes index
ER  -