TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The 22 immutable laws of branding: how to build a product or service into a world-class brand 
SN  - 0060007737
AV  - HD 69.B7 R537 2002
PY  - 2002///
CY  - New York
PB  - HarperBusiness
KW  - Brand name products
KW  - Management
KW  - Marketing
KW  - Decision making
KW  - Internet marketing
N1  - "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."; Includes index; The 22 immutable laws of branding -- The 11 immutable laws of internet branding
UR  - http://www.loc.gov/catdir/description/hc042/2003 267314.html
ER  -