The 22 immutable laws of branding : how to build a product or service into a world-class brand - Ries, Al.; Ries, Laura (New York : HarperBusiness, 2002)
The 22 immutable laws of branding -- The 11 immutable laws of internet branding.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
Includes index.
Keywords: Brand name products -- Management; Marketing -- Decision making; Internet marketing