TY  - BOOK
AU  - Johnson,Michael D.
TI  - Customer orientation and market action
SN  - 0133286673
AV  - HF 5415.5 .J639 1998b
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Consumer satisfaction
KW  - Customer relations
KW  - Customer services
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -