Johnson, Michael D. <br/><br/>
Customer orientation and market action / 
Michael D. Johnson. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1998. 
 - xvi, 183 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0133286673 
<br/><br/><label>LCCN: </label>97001581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Customer relations.<br/>Customer services.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF 5415.5  / .J639 1998b