TY  - BOOK
AU  - Willmer,Wesley Kenneth
TI  - Advancing small colleges: strategies for success in alumni relations, communications, fund raising, marketing, and enrollment management 
SN  - 0899643558
AV  - LB 2328.3 .A8 2001
PY  - 2001///
CY  - Washington, DC
PB  - CASE Books
KW  - Small colleges
KW  - United States
N1  - "Based on a comprehensive survey of members of the Council of Independent Colleges"--(Tapa); Incluye referencias bibliogrf��?�icas (p. 237-245) y apn��?�dices; Foreword / Allen P. Splete -- Study overview / Wesley K. Willmer -- Leading and managing the process / Wesley K. Willmer -- The trustees' role in advancement: beyond the bottom line / Rebekah Burch Basinger -- Advancement roles of small-college presidents / Daniel A. Felicetti -- Raising funds for small colleges and universities / Dana L. Miller -- Integrated marketing: an evolving paradigm for college communications / Georgia I. Douglass -- The successful small alumni relations office / Richard E. Bee -- Effective enrollment management in the new century / Marjorie R. Johnson -- Survey trends: what they say about advancement today
ER  -