Advancing small colleges :  strategies for success in alumni relations, communications, fund raising, marketing, and enrollment management / 
Wesley K. Willmer, editor. 
 - Washington, DC :  CASE Books,  c2001. 
 - ix, 275 p. :  il. ;  26 cm. 
<br/><br/> "Based on a comprehensive survey of members of the Council of Independent Colleges"--(Tapa). 
<br/><br/>Incluye referencias bibliogrf��?�icas (p. 237-245) y apn��?�dices. 
<br/><br/>Foreword / Allen P. Splete -- Study overview / Wesley K. Willmer -- Leading and managing the process / Wesley K. Willmer -- The trustees' role in advancement: beyond the bottom line / Rebekah Burch Basinger -- Advancement roles of small-college presidents / Daniel A. Felicetti -- Raising funds for small colleges and universities / Dana L. Miller -- Integrated marketing: an evolving paradigm for college communications / Georgia I. Douglass -- The successful small alumni relations office / Richard E. Bee -- Effective enrollment management in the new century / Marjorie R. Johnson -- Survey trends: what they say about advancement today. 
<br/><br/><label>ISBN: </label>0899643558 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small colleges--United States.
<br/><br/><label>LC Class. No.: </label>LB 2328.3  / .A8 2001