Schor, Juliet. <br/><br/>
Born to buy :  the commercialized child and the new consumer culture / 
 Commercialized child and the new consumer culture 
Juliet B. Schor. 
 - New York :  Scribner,  2004. 
 - ix, 275 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 247-258) and index. 
<br/><br/> The changing world of children's consumption --  From Tony the Tiger to Slime time live : the content of commercial messages --  The virus unleashed : ads infiltrate everyday life --  Captive audiences : the commercialization of public schools --  Dissecting the child consumer : the new intrusive research --  Habit formation : selling kids on junk food, drugs, and violence --  How consumer culture undermines children's well-being --  Empowered or seduced? : the debate about advertising and marketing to kids --  Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys. 
<br/><br/><label>ISBN: </label>068487055X 0684870568 (pbk.) 
<br/><br/><label>LCCN: </label>2004045411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers--United States.<br/>Young consumers--United States.<br/>Advertising and children--United States.<br/>Materialism--Social aspects--United States.<br/>Child development--United States.<br/>Children--Social conditions.--United States<br/>Child welfare--United States.
<br/><br/><label>LC Class. No.: </label>HF 5415.33.U6  / S355 2004