TY  - BOOK
AU  - Prahalad,C.K.
TI  - The fortune at the bottom of the pyramid
SN  - 0131467506
AV  - HD 2932 .P73 2005
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Wharton School Publishing
KW  - International business enterprises
KW  - Social aspects
KW  - Developing countries
KW  - Non-governmental organizations
KW  - Poor
KW  - Economic assistance
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references and index; PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela
UR  - http://www.loc.gov/catdir/toc/fy051/2004054591.h tml
ER  -