The fortune at the bottom of the pyramid - Prahalad, C. K. (Upper Saddle River, NJ : Wharton School Publishing, 2005)
PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM: PC; Windows 2000/XP; Windows Media Player 8 or higher; or Macintosh computer; Mac OSX; Internet Explorer 5.2 for Mac; Windows Media Player 9 for Mac OSX.
Keywords: International business enterprises -- Social aspects -- Developing countries; Non-governmental organizations -- Developing countries; Poor -- Developing countries; Economic assistance -- Developing countries; Globalization -- Economic aspects -- Developing countries