Prahalad, C. K. <br/><br/>
The fortune at the bottom of the pyramid / 
C. K. Prahalad. 
 - Upper Saddle River, NJ :  Wharton School Publishing,  c2005. 
 - xix, 401 p. :  ill. ;  24 cm.  + 1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela. 
<br/><br/><br/>System requirements for accompanying CD-ROM: PC; Windows 2000/XP; Windows Media Player 8 or higher; or Macintosh computer; Mac OSX; Internet Explorer 5.2 for Mac; Windows Media Player 9 for Mac OSX. 
<br/><br/><label>ISBN: </label>0131467506 
<br/><br/><label>LCCN: </label>2004054591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Social aspects--Developing countries.<br/>Non-governmental organizations--Developing countries.<br/>Poor--Developing countries.<br/>Economic assistance--Developing countries.<br/>Globalization--Economic aspects--Developing countries.
<br/><br/><label>LC Class. No.: </label>HD 2932  / .P73 2005