Bottom-up marketing / by Al Ries and Jack Trout.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill, c1989.Description: xiv, 226 p. ; 21 cmISBN:
  • 0070527334 :
Subject(s): LOC classification:
  • HF 5415 .R5437 1989
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Includes index.

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