Assessing organizational communication : strategic communication audits / Cal W. Downs, Allyson D. Adrian.

By: Contributor(s): Material type: TextSeries: Guilford communication seriesPublication details: New York : Guilford Press, c2004.Description: xi, 292 p. : ill. ; 25 cmISBN:
  • 1593850107 (pbk. : alk. paper)
Other title:
  • Strategic communication audits
Subject(s): LOC classification:
  • HD 30.3 .D68 2004
Online resources:
Contents:
Communication audits as organizational development -- Initiating and planning an assessment -- Conducting team audits / David Cook, James Patterson, and Cal W. Downs -- Choosing focal areas to assess -- The interview: the most basic assessment technology -- Diagnosis through questionnaires -- The International Communication Association Survey -- Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs -- Critical Communication Experience Survey -- ECCO analysis -- Diagnosing communication networks / Thomas Porter and Allyson D. Adrian -- Focus group interviews -- Final analysis and interpretation -- The final report.
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Completely rev. ed. of and successor to: Communication audits / Cal W. Downs. c2004.

Includes bibliographical references (p. 273-280) and indexes.

Communication audits as organizational development -- Initiating and planning an assessment -- Conducting team audits / David Cook, James Patterson, and Cal W. Downs -- Choosing focal areas to assess -- The interview: the most basic assessment technology -- Diagnosis through questionnaires -- The International Communication Association Survey -- Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs -- Critical Communication Experience Survey -- ECCO analysis -- Diagnosing communication networks / Thomas Porter and Allyson D. Adrian -- Focus group interviews -- Final analysis and interpretation -- The final report.

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