Finding fertile ground : identifying extraordinary opportunities for new ventures / Scott A. Shane.

By: Material type: TextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2005.Description: xxix, 219 p. : ill. ; 24 cm. + 1 CD-ROM (4 1/2 in.)ISBN:
  • 0131423983 (hbk.)
  • 0131423983 (CD-ROM)
Subject(s): LOC classification:
  • HD 62.5 .S528 2005
Online resources:
Contents:
Selecting the right industry -- Identifying valuable opportunities -- Managing technological evolution -- Identifying and satisfying real market needs -- Understanding customer adoption -- Exploiting established company weaknesses -- Managing intellectual property -- Appropriating the returns to innovation -- Choosing the right organizational form -- Managing risk and uncertainty.
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Accompanying audio CD includes a 20-minute summary of the contents of the book and an interview with the author.

Includes bibliographical references (p. 205-212) and index.

Selecting the right industry -- Identifying valuable opportunities -- Managing technological evolution -- Identifying and satisfying real market needs -- Understanding customer adoption -- Exploiting established company weaknesses -- Managing intellectual property -- Appropriating the returns to innovation -- Choosing the right organizational form -- Managing risk and uncertainty.

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