Controversies in contemporary advertising / Kim Bartel Sheehan.

By: Material type: TextPublication details: Thousand Oaks : Sage Publications, c2004.Description: ix, 333 p. : ill. ; 25 cmISBN:
  • 0761926356 (pbk.)
Subject(s): LOC classification:
  • HF 5823 .S4854 2003
Online resources:
Contents:
Advertising, its supporters, and its critics -- Are goods bad? Living in a consumer culture -- The Chinese Wall: advertising and mass media -- Checks and balances: government and self-regulation of advertising -- Beyond subliminal: the pervasiveness of persuasion -- Advertising choices: influences of stereotypes and taste stereotypes in advertising -- Cats and dogs on Venus and Mars: gender and advertising -- The melting pot? advertising portrayals of Asians, African Americans, and Hispanics -- Older and better? elders and advertising -- Getting older younger: children and advertising -- The vice squad: advertising controversial products -- Two of a kind? tobacco and alcohol advertising -- Doctor's orders: advertising prescription drugs -- We the people: political advertising -- Really good goods? socially responsible advertising -- The bleeding edge: online advertising -- Advertising: agencies, values, and the commons' dilemma.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5823 .S4854 2003 (Browse shelf(Opens below)) Available 98620365

Includes bibliographical references (p. 297-320) and index.

Advertising, its supporters, and its critics -- Are goods bad? Living in a consumer culture -- The Chinese Wall: advertising and mass media -- Checks and balances: government and self-regulation of advertising -- Beyond subliminal: the pervasiveness of persuasion -- Advertising choices: influences of stereotypes and taste stereotypes in advertising -- Cats and dogs on Venus and Mars: gender and advertising -- The melting pot? advertising portrayals of Asians, African Americans, and Hispanics -- Older and better? elders and advertising -- Getting older younger: children and advertising -- The vice squad: advertising controversial products -- Two of a kind? tobacco and alcohol advertising -- Doctor's orders: advertising prescription drugs -- We the people: political advertising -- Really good goods? socially responsible advertising -- The bleeding edge: online advertising -- Advertising: agencies, values, and the commons' dilemma.

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