A framework for marketing management / Philip Kotler.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xx, 363 p. : ill. ; 23 cmISBN: - 0131001175
- Marketing management
- HF 5415.13 .K636 2003
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415.13 .K636 2003 (Browse shelf(Opens below)) | Available | 98620245 |
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| HF 5415.13 .C676 2013 Marketing for entrepreneurs : concepts and applications for new ventures / | HF 5415.13 .F58 2012 Flux : what marketing managers need to navigate the new environment / | HF 5415.13 .H47 1992 The portable MBA in marketing / | HF 5415.13 .K636 2003 A framework for marketing management / | HF 5415.13 .M224 1994 Applications in basic marketing : clippings from the popular business press / | HF 5415.13 .P36 2014 The 20 Ps of marketing : a complete guide to marketing strategy / | HF 5415.13 .W66 2003 The marketing plan : a handbook / |
Includes bibliographical references and index.
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