Consuming kids : the hostile takeover of childhood / Susan Linn.
Material type:
TextPublication details: New York : New Press, c2004.Description: xiv, 288 p. ; 24 cmISBN: - 1565847830
- HF 5415.32 .L56 2004
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415.32 .L56 2004 (Browse shelf(Opens below)) | Available | 98619570 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.2 .Z537 1952 Essentials of marketing research / | HF 5415.32 .B46 2015 The smarter screen : surprising ways to influence and improve online behavior / | HF 5415.32 .C47 2002 Children : consumption, advertising and media / | HF 5415.32 .L56 2004 Consuming kids : the hostile takeover of childhood / | HF 5415.32 .Z35 2003 How customers think : essential insights into the mind of the market / | HF 5415.33 .U6 B76 1952 The consumer's guide to effective environmental choices : practical advice from the Union of Concerned Scientists / | HF 5415.33 .U6 Q56 2003 Just ask a woman : cracking the code of what women want and how they buy / |
Includes bibliographical references (p. [233]-273) and index.
The marketing Maelstrom -- 1. Notes from the underground: thirty-six hours at a marketing conference -- 2. A consumer in the family: the nag factor and other nightmares -- 3. Branded babies: from cradle to consumer -- 4. Endangered species: play and creativity -- 5. Students for sale: who profits from marketing in schools? -- 6. Through thick and thin: the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown!: selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity -- 9. Marketing, media, and the First Amendment: what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco -- 11. If values are right, what's left: life lessons from marketing -- 12. Ending the marketing Maelstrom: you're not alone.
There are no comments on this title.