The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.
Material type:
TextSeries: Portable MBA seriesPublication details: New York : J. Wiley, c1992.Description: xiv, 464 p. : ill. ; 26 cmISBN: - 047154728X :
- HF 5415.13 .H47 1992
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HF 5415.13 .H47 1992 (Browse shelf(Opens below)) | Available | 98618214 |
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| HF 5415.127 .P8498 2016 Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses / | HF 5415.13 .C676 2013 Marketing for entrepreneurs : concepts and applications for new ventures / | HF 5415.13 .F58 2012 Flux : what marketing managers need to navigate the new environment / | HF 5415.13 .H47 1992 The portable MBA in marketing / | HF 5415.13 .K636 2003 A framework for marketing management / | HF 5415.13 .M224 1994 Applications in basic marketing : clippings from the popular business press / | HF 5415.13 .P36 2014 The 20 Ps of marketing : a complete guide to marketing strategy / |
Includes bibliographical references (p. 451-452) and index.
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