Social media marketing : A strategic approach Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
Material type:
TextPublication details: Mason, Ohio, South-Western, Cengage Learning, c2013Description: 380 pagesISBN: - 9780538480871
- HF 5415.1265 .S635 B37 2013
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Storms Research Center Main Collection | HF 5415.1265 .S635 B37 2013 (Browse shelf(Opens below)) | Available | 98653040 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.1265 .R92 2014 The best digital marketing campaigns in the world II / | HF 5415.1265 .R93 2014 Understanding digital marketing : marketing strategies for engaging the digital generation / | HF 5415.1265 .S393 2015 The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / | HF 5415.1265 .S635 B37 2013 Social media marketing : A strategic approach | HF 5415.1265 .S75 2015 Make social media work for your business / | HF 5415.1265 .W365 2014 The power of visual storytelling : how to use visuals, videos, and social media to market your brand / | HF 5415.127 .A54 2008 The long tail : why the future of business is selling less of more / |
Includes Index.
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
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