The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio.

By: Material type: TextPublication details: New York : McGraw-Hill, [2014]Edition: 1 EditionDescription: x, 221 pages : color illustrations ; 23 cmISBN:
  • 9780071823937 (alk. paper)
Subject(s): LOC classification:
  • HF 5415.12 .W365 2014
Contents:
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.12 .W365 2014 (Browse shelf(Opens below)) Available 98653066

Includes bibliographical references (pages 201-211) and index.

Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.

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