Includes index.

Your fundraising companion -- Fundraising tools -- Developing your fundraising plan -- Attracting individual supporters -- How to keep the givers giving -- Midscale and major donors -- Funds from the great beyond: bequests and legacy gifts -- Special events -- Raising money through business or sales activities -- Seeking grants from foundations, corporations, and government -- Creating printed communications materials -- Designing your website to draw in donors -- Outreach via traditional and social media.

"Whether your nonprofit has just gotten tax-exempt status or has been operating for years, its success or failure depends on its ability to raise donations from individuals, companies, and institutions. The question you're facing is, 'How do we bring in the cash?' ... Effective Fundraising for Nonprofits also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and 'consultant speak' that's all too common in nonprofit books. The 5th edition is completely updated with new stories and samples, the latest IRS rules and regulations, and social networking and crowdfunding guidance"--Publisher's website.