The smarter screen : surprising ways to influence and improve online behavior / Shlomo Benartzi with Jonah Lehrer.

By: Contributor(s): Material type: TextPublisher: New York, New York : Portfolio/Penguin, 2015Copyright date: 2015Description: viii, 248 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1591847869
  • 9781591847861
  • 9781591848325
  • 1591848326
Subject(s): LOC classification:
  • HF 5415.32 .B46 2015
Contents:
Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools.
Summary: "A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens, "--NoveList.Summary: Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection HF 5415.32 .B46 2015 (Browse shelf(Opens below)) Available 98651173

Includes bibliographical references (pages 215-238) and index.

Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools.

"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens, "--NoveList.

Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.

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