The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.

By: Material type: TextPublisher: New York : Portfolio/Penguin, 2015Copyright date: 2004Edition: Revised and expanded editionDescription: x, 326 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781591847847
  • 1591847842
  • 9780241187265
  • 0241187265
Uniform titles:
  • Art of the start
Subject(s): LOC classification:
  • HD 62.5 .K38 2015
Contents:
Conception : The art of starting up -- Activation : The art of launching -- The art of leading -- The art of bootstrapping -- The art of fund-raising -- The art of pitching -- Proliferation : The art of building a team -- The art of evangelizing -- The art of socializing -- The art of rainmaking -- The art of partnering -- The art of enduring -- Obliation : The art of being a mensch -- Afterword -- What do entrpreneurs do? -- After afterword.
Summary: Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.
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Includes bibliographical references and index.

Conception : The art of starting up -- Activation : The art of launching -- The art of leading -- The art of bootstrapping -- The art of fund-raising -- The art of pitching -- Proliferation : The art of building a team -- The art of evangelizing -- The art of socializing -- The art of rainmaking -- The art of partnering -- The art of enduring -- Obliation : The art of being a mensch -- Afterword -- What do entrpreneurs do? -- After afterword.

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.

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