Includes bibliographical references (pages 407-411) and index.

Defining the problem. Describing one medium through another -- A seven-step method for developing a creative concept -- Describing sight and sound -- The stages of script development -- Solving communication problems with visual media. Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Entertaining with visual media. Visual story telling: dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing for interactive and mobile media. Writing and interactive design -- Writing for interactive communications -- Writing for video games -- Writing for mobile media platforms -- Anticipating professional issues. You can get paid to do this.