Design elements : a graphic style manual : understanding the rules and knowing when to break them / Timothy Samara.

By: Material type: TextPublication details: Gloucester, Mass. : Rockport Publishers, 2007.Description: 272 pages : chiefly illustrations (some color) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1592532616
  • 9781592532612
Subject(s): LOC classification:
  • Z 246 .S225 2007
Online resources:
Contents:
Preface : Graphic design: what it is -- Introduction : Twenty rules for making good design -- 1. Form and space : Seeing form and space ; Categories of form ; Putting stuff into space ; Compositional strategies ; A foundation for meanings -- 2. Color fundamentals : The identity of color ; Chromatic interaction ; Color systems ; Emotions and messages -- 3. Choosing and using type ; Structure and optics ; Issues related to style ; Mechanics of text ; Texture and space ; Type as information ; How color changes type -- 4. The world of image : Real, unreal, and otherwise ; Media and methods ; Presentation options ; Content and concept -- 5. Putting it all together : Visual logic ; Structuring the page ; Intuitive arrangement ; Integrating type and image ; Layout systems -- App. A. The right design choices: twenty reminders for working designers -- App. B. Causin' some trouble: when and why to challenge anything in this book.
Review: "Design Elements is a fun and comprehensive manual for graphic designers that includes hundreds of tips and examples for designers to attain the fundamental skills that contribute to successful design. It is the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, space, image, and how to put it all together. Design Elements not only offers great tips on the basics, but also shows you how to break the rules without compromising communication or confusing your audience."--Jacket.
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Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection Z 246 .S225 2007 (Browse shelf(Opens below)) Available 98649066

Preface : Graphic design: what it is -- Introduction : Twenty rules for making good design -- 1. Form and space : Seeing form and space ; Categories of form ; Putting stuff into space ; Compositional strategies ; A foundation for meanings -- 2. Color fundamentals : The identity of color ; Chromatic interaction ; Color systems ; Emotions and messages -- 3. Choosing and using type ; Structure and optics ; Issues related to style ; Mechanics of text ; Texture and space ; Type as information ; How color changes type -- 4. The world of image : Real, unreal, and otherwise ; Media and methods ; Presentation options ; Content and concept -- 5. Putting it all together : Visual logic ; Structuring the page ; Intuitive arrangement ; Integrating type and image ; Layout systems -- App. A. The right design choices: twenty reminders for working designers -- App. B. Causin' some trouble: when and why to challenge anything in this book.

"Design Elements is a fun and comprehensive manual for graphic designers that includes hundreds of tips and examples for designers to attain the fundamental skills that contribute to successful design. It is the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, space, image, and how to put it all together. Design Elements not only offers great tips on the basics, but also shows you how to break the rules without compromising communication or confusing your audience."--Jacket.

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