Includes bibliographical references and index.

Shame explained -- Guilt's ascendancy -- The limits to guilt -- Bad apples -- How norms become normal -- The 7 habits of highly effective shaming -- The scarlet Internet -- Shaming in the attention economy -- Reactions to shaming -- The sweet spot of shame -- Appendix : shame totem v. 2.1.

Presents a "case for public shaming as a nonviolent form of resistance that can challenge corporations and even governments to change policies and behaviors that are detrimental to the environment. Jennifer Jacquet argues that public shaming, when it has been retrofitted for the age of social media and aimed in the proper direction, can help compensate for the limitations of guilt in a globalized world. Jacquet leaves us with a new understanding of how public shame, when applied in the right way and at the right time, has the capacity to keep us from failing other species in life's fabric and, ultimately, from failing ourselves"--Amazon.com.