Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.
Material type:
TextPublication details: New York : McGraw-Hill, c2012.Edition: 1st edDescription: xviii, 215 p. ; 24 cmISBN: - 9780071791090 (alk. paper)
- 0071791094 (alk. paper)
- ROI, return on influence
- Return on influence, ROI
- HM 742 .S33 2012
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | HM 742 .S33 2012 (Browse shelf(Opens below)) | Available | 98644525 |
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| HM 742 .L69 2011 Networks without a cause : a critique of social media / | HM 742 .M68 2016 Social media and public relations : fake friends and powerful publics / | HM 742 .R53 2009 The church of Facebook : how the hyperconnected are redefining community / | HM 742 .S33 2012 Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / | HM 742 .S629 2011 Social networking / | HM 742 .S87 2016 Strategic communication, social media and democracy : the challenge of the digital naturals / | HM 743 .G66 B76 2012 Google+ for business : how Google's social network changes everything / |
Includes bibliographical references (p. [197]-201) and index.
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
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