Switch : how to change things when change is hard / Chip Heath and Dan Heath.
Material type:
TextPublication details: New York : Broadway Books, 2010.Edition: 1st edDescription: 305 p. ; 22 cmISBN: - 9780385528757
- 0385528752
- BF 637 .C4 H43 2010
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Storms Research Center Main Collection | BF 637 .C4 H43 2010 (Browse shelf(Opens below)) | Available | 98643457 |
Browsing Storms Research Center shelves,Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| BF 637 .B85 W48 2014 8 keys to end bullying : strategies for parents & schools / | BF 637 .C4 G37 2004 Changing minds : the art and science of changing our own and other people's minds / | BF 637 .C4 H378 1993 Cambio total en 24 horas / | BF 637 .C4 H43 2010 Switch : how to change things when change is hard / | BF 637 .C4 J64 1998 Who moved my cheese? : an amazing way to deal with change in your work and in your life / | BF 637 .C45 A34 1987 Looking out/looking in : interpersonal communication / | BF 637 .C45 C72 1992 The IBC approach to understanding who we are and how we relate / |
Includes bibliographical references (p. [267]-292) and index.
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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