Switch : how to change things when change is hard / Chip Heath and Dan Heath.

By: Contributor(s): Material type: TextPublication details: New York : Broadway Books, 2010.Edition: 1st edDescription: 305 p. ; 22 cmISBN:
  • 9780385528757
  • 0385528752
Subject(s): LOC classification:
  • BF 637 .C4 H43 2010
Contents:
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
Summary: In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection BF 637 .C4 H43 2010 (Browse shelf(Opens below)) Available 98643457

Includes bibliographical references (p. [267]-292) and index.

Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

There are no comments on this title.

to post a comment.