Brands of faith : marketing religion in a commercial age / Mara Einstein.

By: Material type: TextSeries: Religion, media, and culture seriesPublication details: London ; New York : Routledge, 2008.Description: xiv, 241 p. : ill. ; 24 cmISBN:
  • 9780415409773 (pbk. : alk. paper)
  • 0415409772 (pbk. : alk. paper)
  • 9780203938874 (e-book)
  • 0203938879 (e-book)
Subject(s): LOC classification:
  • BV 652.23 .E56 2008
Online resources:
Contents:
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
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Item type Current library Call number Status Barcode
Book Storms Research Center Main Collection BV652.23 .E56 2008 (Browse shelf(Opens below)) Available 98639590

Includes bibliographical references (p. [211]-235) and index.

The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?

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