Includes index.

Becoming an entrepreneur. Is small business for you? ; Laying your personal financial foundation ; Finding your niche and timing your start-up ; Turning your ideas into plans ; Financing, ownership, and organizational options -- Buying an existing business. Exploring buying a small business ; Evaluating and negotiating to buy -- Running a successful small business. Owners wear many hats ; Marketing 101: product, promotion, sales, distribution, and pricing ; Keeping your customers loyal ; Tracking cash flow, costs, and profits ; Learning from others' experiences -- Keeping your business in business. Finding and keeping superstar employees ; Providing employee benefits ; The long arm of the law: regulatory and legal issues ; Mastering small-business taxes ; Special considerations for growing businesses -- The part of tens. Ten tips for home-based businesses ; Ten ways computers can aid your small business ; Ten tips for managing your growing business.