Advancing small colleges : strategies for success in alumni relations, communications, fund raising, marketing, and enrollment management / Wesley K. Willmer, editor.
Material type:
TextPublication details: Washington, DC : CASE Books, c2001.Description: ix, 275 p. : il. ; 26 cmISBN: - 0899643558
- LB 2328.3 .A8 2001
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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Storms Research Center Main Collection | LB 2328.3 .A8 2001 (Browse shelf(Opens below)) | Available | 98629293 |
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| LB 2326.3 .J66 2005 Understanding research : becoming a competent and critical consumer / | LB 2328.15 .U6 U6 2009 Undergraduate research at community colleges / | LB 2328.2 .P32 Measuring outcomes of college : fifty years of findings and recommendations for the future / | LB 2328.3 .A8 2001 Advancing small colleges : strategies for success in alumni relations, communications, fund raising, marketing, and enrollment management / | LB 2329.8 .C2 P62 2002 No place to learn : why universities aren't working / | LB 2331 .B563 1996 First-order principles for college teachers : ten basic ways to improve the teaching process / | LB 2331 .B677 1995 Becoming a critically reflective teacher / |
"Based on a comprehensive survey of members of the Council of Independent Colleges"--(Tapa).
Incluye referencias bibliogrf��?�icas (p. 237-245) y apn��?�dices.
Foreword / Allen P. Splete -- Study overview / Wesley K. Willmer -- Leading and managing the process / Wesley K. Willmer -- The trustees' role in advancement: beyond the bottom line / Rebekah Burch Basinger -- Advancement roles of small-college presidents / Daniel A. Felicetti -- Raising funds for small colleges and universities / Dana L. Miller -- Integrated marketing: an evolving paradigm for college communications / Georgia I. Douglass -- The successful small alumni relations office / Richard E. Bee -- Effective enrollment management in the new century / Marjorie R. Johnson -- Survey trends: what they say about advancement today.
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