Strategic marketing in library and information science / (Record no. 96173)

MARC details
000 -LEADER
fixed length control field 02276cam a2200373 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092151.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050317s2002 nyua b 001 0 eng
001 - CONTROL NUMBER
control field ocm51838344
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003005362
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789021420 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789021439 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780789021427
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780789021427
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780789021427
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 146757
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency VF$
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Z678
Item number .S765 2002
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) Z 678 .S765 2002
245 00 - TITLE STATEMENT
Title Strategic marketing in library and information science /
Statement of responsibility, etc. Irene Owens, editor.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Binghamton, NY :
Name of publisher, distributor, etc. Haworth Information Press,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent 254 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note "Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Library planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information services
General subdivision Planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information services
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Owens, Irene.
730 0# - ADDED ENTRY--UNIFORM TITLE
Uniform title Acquisitions librarian.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   Z 678 .S765 2002 98623377 10/28/2025 10/28/2025 Book