Marketing mistakes and successes / (Record no. 93736)

MARC details
000 -LEADER
fixed length control field 01102cam a22003374a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092108.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040928s2004 njua b 000 0 eng
001 - CONTROL NUMBER
control field ocm53013488
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003065003
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA3-83647
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471446386 (pbk.: alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780471446385
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780471446385
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780471446385
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 136969
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency IG#
-- UKM
-- VF$
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1
Item number .H37 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hartley, Robert F.,
Dates associated with a name 1927-
245 10 - TITLE STATEMENT
Title Marketing mistakes and successes /
Statement of responsibility, etc. Robert F. Hartley.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 360 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
Form subdivision Case studies.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley041/2 003065003.html">http://www.loc.gov/catdir/description/wiley041/2 003065003.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/wiley041/200306500 3.html">http://www.loc.gov/catdir/toc/wiley041/200306500 3.html</a>
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415 .H37 2004 98620637 10/28/2025 61.93 10/28/2025 Book