How customers think : (Record no. 93490)

MARC details
000 -LEADER
fixed length control field 01790cam a22003614a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028092104.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040913s2003 maua b 001 0 eng
001 - CONTROL NUMBER
control field ocm50243751
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002011666
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA3-Z9283
019 ## -
-- 51194859
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1578518261 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781578518265
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781578518265
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9781578518265
035 ## - SYSTEM CONTROL NUMBER
Canceled/invalid control number (Sirsi) 136044
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UKM
-- SYB
-- OCLCQ
-- VF$
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.32
Item number .Z35 2003
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.32 .Z35 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zaltman, Gerald.
245 10 - TITLE STATEMENT
Title How customers think :
Remainder of title essential insights into the mind of the market /
Statement of responsibility, etc. Gerald Zaltman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 323 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 291-310) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Psychology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative thinking.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.32 .Z35 2003 98620355 10/28/2025 19.98 10/28/2025 Book