Real-time marketing and PR : (Record no. 137981)

MARC details
000 -LEADER
fixed length control field 02396cam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200910n 000 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118155998 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a95150
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) a95150
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.12 .S393 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Scott, David Meerman.
245 ## - TITLE STATEMENT
Title Real-time marketing and PR :
Remainder of title how to instantly engage your market, connect with customers, and create products that grow your business now /
Statement of responsibility, etc. David Meerman Scott.
250 ## - EDITION STATEMENT
Edition statement Rev. and updated.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 254 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. "Launch effective real-time communications to win in today's always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!"--
Assigning source Provided by publisher.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.12 .S393 2012 98653081 10/28/2025 18.95 10/28/2025 Book