All about them : (Record no. 137118)

MARC details
000 -LEADER
fixed length control field 02719cam a2200421 i 4500
001 - CONTROL NUMBER
control field ocn958585802
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251028093418.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160915s2016 mau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016029968
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) i9780738219202
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDXCP
-- BTCTA
-- BDX
-- JQM
-- IFK
-- YDX
-- HF9
-- MFS
-- OCLCF
-- IGA
-- NZAUC
-- OCLCO
-- SFR
-- VF$
019 ## -
-- 933590630
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780738219202 (hardcover : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0738219207 (hardcover : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780738219219 (e-book : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)958585802
Canceled/invalid control number (OCoLC)933590630
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Perseus Books Group, C/O Perseus Distribution 210 American Dr, Jackson, TN, USA, 38301, (731)9884440
Note SAN 631-760X
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1255
Item number .T87 2016
049 ## - LOCAL HOLDINGS (OCLC)
Holding library VF$A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Turkel, Bruce,
Relator term author.
245 10 - TITLE STATEMENT
Title All about them :
Remainder of title grow your business by focusing on others /
Statement of responsibility, etc. Bruce Turkel.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, MA :
Name of producer, publisher, distributor, manufacturer Da Capo Lifelong Books,
Date of production, publication, distribution, manufacture, or copyright notice 2016
300 ## - PHYSICAL DESCRIPTION
Extent xix, 291 pages ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Nobody's happy -- All about them in the digital world -- The difference between content and context -- What we sell versus what we exchange for money -- "Hey, look at me" (we hate him but we become him) -- Behaving in the world of all about them -- Moving into all about them -- The heart of all about them: understanding CC 2 CC -- Walking your walk, talking your talk.
520 ## - SUMMARY, ETC.
Summary, etc. A branding expert shows how anyone who is successful lives by three words--"all about them"--and shows how focusing on others leads to success in business and life.
520 ## - SUMMARY, ETC.
Summary, etc. The best companies and most successful salespeople live by a three-word mantra--"all about them"--because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more -- Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Personal Success.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SELF-HELP
General subdivision Personal Growth.
994 ## -
-- C0
-- VF$
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Storms Research Center Storms Research Center Main Collection 10/28/2025   HF 5415.1255 .T87 2016 98651891 10/28/2025 15.70 10/28/2025 Book