MARC details
| 000 -LEADER |
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| fixed length control field |
03486cam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn893453678 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251028093415.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150720s2016 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015021332 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9780415856263 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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BTCTA |
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YDXCP |
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BDX |
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OCLCF |
| -- |
CDX |
| -- |
OCLCQ |
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OL3 |
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OCLCO |
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U3G |
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OCLCA |
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VF$ |
| 019 ## - |
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| -- |
931503572 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415856263 |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415856264 |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9780203727799 |
| Qualifying information |
(ebook) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)893453678 |
| Canceled/invalid control number |
(OCoLC)931503572 |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM 742 |
| Item number |
.M68 2016 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Motion, Judy. |
| 245 10 - TITLE STATEMENT |
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| Title |
Social media and public relations : |
| Remainder of title |
fake friends and powerful publics / |
| Statement of responsibility, etc. |
Judy Motion, Robert L. Heath, and Shirley Leitch. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1 edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
224 pages ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Routledge new directions in public relations and communication research |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"-- |
| Assigning source |
Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Machine generated contents note: |
| Miscellaneous information |
1. |
| Title |
Identify the problems: social media and public relations -- |
| Miscellaneous information |
2. |
| Title |
"Don't do anything stupid": social media affordances, policies, and governance agendas -- |
| Miscellaneous information |
3. |
| Title |
Create yourself: corporate identity for interconnected publics -- |
| Miscellaneous information |
4. |
| Title |
Speak the truth: transparency, power/knowledge, and authenticity -- |
| Miscellaneous information |
5. |
| Title |
Engage: one-way, two-way, and every-way -- |
| Miscellaneous information |
6. |
| Title |
Connect creatively: worlds, identities, and publics as content production and co-production -- |
| Miscellaneous information |
7. |
| Title |
Engage critically: activist power -- |
| Miscellaneous information |
8. |
| Title |
Protect yourself: issues of privacy and regulation -- |
| Miscellaneous information |
9. |
| Title |
Know your risks: a collective orientation -- |
| Miscellaneous information |
10. |
| Title |
Navigate the issues: situating power/knowledge within public relations -- |
| Miscellaneous information |
11. |
| Title |
Reshape policy: public -- private clashes and collaborative dialogue -- |
| Miscellaneous information |
12. |
| Title |
Conclusion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Heath, Robert L. |
| Fuller form of name |
(Robert Lawrence), |
| Dates associated with a name |
1941- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leitch, Shirley, |
| Dates associated with a name |
1960- |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Routledge new directions in public relations and communication research. |
| 994 ## - |
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| -- |
C0 |
| -- |
VF$ |