MARC details
| 000 -LEADER |
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03959cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
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ocn862881010 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20251028093413.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140606s2013 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2014378537 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) i9780385347754 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
CNSPL |
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OCLCO |
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OCLCF |
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TOH |
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OMB |
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OCLCQ |
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BKL |
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VF$ |
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859238913 |
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862022543 |
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977112306 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780385347754 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0385347758 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9780385347785 |
| Qualifying information |
(ebk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)862881010 |
| Canceled/invalid control number |
(OCoLC)859238913 |
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(OCoLC)862022543 |
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(OCoLC)977112306 |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
P 301.5 .P47 |
| Item number |
H45 2013 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
VF$A |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Heinrichs, Jay. |
| 245 10 - TITLE STATEMENT |
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| Title |
Thank you for arguing : |
| Remainder of title |
what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / |
| Statement of responsibility, etc. |
Jay Heinrichs. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Revised and updated edition. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Revised paperback edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Three Rivers Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 408 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (pages 395-396) and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Ciceros three-step strategy for moving an audience to actionas well as Honest Abes Shameless Trick of lowering an audiences expectations by pretending to be unpolished. But its also replete with contemporary techniques such as politicians use of code language to appeal to specific groups and an eye-opening assortment of popular-culture dodgesincluding The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether youre an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of todays most popular language mavens, its warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
Introduction : |
| Title |
Open your eyes: the invisible argument -- |
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Offense : |
| -- |
Set your goals: Cicero?'s lightbulb -- |
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Control the tense: Orphan Annie?'s law -- |
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Soften them up: character, logic, emotion -- |
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Get them to like you: Eminem?'s rules of decorum -- |
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Make them listen: the Lincoln gambit -- |
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Use your craft: the Belushi paradigm -- |
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Show you care: Quintilian?'s useful doubt -- |
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Control the mood: the Aquinas maneuver -- |
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Turn the volume down: the scientist?'s lie -- |
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Gain the high ground: Aristotle?'s favorite topic -- |
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Persuade on your terms: what "is" is -- |
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Control the argument: Homer Simpson?'s canons of logic -- |
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Defense : |
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Spot fallacies: the seven deadly logical sins -- |
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Call of foul: Nixon?'s trick -- |
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Know whom to trust: persuasion detectors -- |
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Find the sweet spot: more persuasion detectors -- |
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Advanced offense : |
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Get instant cleverness: Monty Python's treasury of wit -- |
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Speak your audience?'s language: the rhetorical ape -- |
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Make them identify with your choice: the mother-in-law ruse -- |
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Lead your tribe: Mandela's halo -- |
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Avoid apologizing: Apple's fall -- |
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Seize the occasion: Stalin's timing secret -- |
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Use the right medium: the jumbotron blunder -- |
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Advanced agreement : |
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Give a persuasive talk: the oldest invention -- |
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Capture your audience: the Obama identity -- |
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Use the right tools: the Brad Pitt factor -- |
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Run an agreeable country: rhetoric?'s revival -- |
| Miscellaneous information |
Appendices : |
| Title |
Argument lab ; |
| -- |
The tools ; |
| Miscellaneous information |
Glossary ; |
| -- |
Chronology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Persuasion (Rhetoric) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Debates and debating. |
| 994 ## - |
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C0 |
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VF$ |